Build it and they will come! A catchy line from the movie
"Field of Dreams" resonates with startups too.
However, this is not all that easy when creating a website
that works for Google and its target audience.
You are overwhelmed online to stand out from the
competition, which is why your site works for the SERPS (search engine result
pages) and your customers; Start with a web design plan and inspiration.
Images and UX will be the most important, but before you
rush, start with a plan.
Know exactly what you need to achieve, and then work
backward from your ultimate goal to figure out what needs to happen, including
how much it will cost to develop your site to get you a website that works for
your business.
Here are some basic tasks to help you stand out from your
customers and Google.
Highlight for Google
The goal of any website is to get to the first page of
Google search results. This is where SEO (search engine optimization) elements
come into play. By building your website, you can do things that will make you
stand out on Google.
Title tag and meta description
The title tag must be up to 70 characters long. Be sure to
include your business name and important keywords in the title tag.
Meta descriptions are deeper descriptions that allow Google
to see what your site is about. It should contain the main keywords, but it
should be written so that it can be read.
Such a thing is to overdo it with keywords. They should be
used naturally throughout the page, don't overdo it.
Internal links
It's always nice to have great inbound links, but linking to
other pages is great for grabbing Google's attention. It will also allow your
digital viewers to better navigate your site. They will see how everything is
interconnected.
Image names and ALT tags
You will want to use certain keywords when naming images on
your site and creating ALT tags for them. This allows Google to see your images
and use them when people are looking for images as well. This is just another
way to induce attention to your site.
Allocation for clients
When designing your website, there are several things you
can do that will make you stand out from the competition.
Fascinating happy
Happy is king - if we all had a penny for every time we
heard that phrase, we wouldn't need a business to make a living!
Your images should be real, not just stock. Real-life images
of employees, products, and what they are talking about.
Articles, descriptions, and operative bios should be updated
regularly. You have to tell people about the great work you are doing now and
what is amazing for the clients.
You want to tell them about the problems you helped clients
with, as well as the products or services you are working on.
Giving potential customers a taste of it all makes them feel
like they know who you are and what matters to you.
