As with any business idea, it's easy to get excited about a
new app and think or say, "This would be a great app!" - however,
implementing an idea and developing an application that people want to pay for
and use requires a lot of work and resources. Plus, this is just the beginning;
For an app to perform well in your market, you need to beat the competition,
which is easier said than done.
According to a 2020 Forbes report, did you know that there
are nearly nine million mobile apps on the market right now? There are many
applications!
In addition, the average smartphone has over 80 apps
installed on average, but only about nine apps are used per day, and 30 apps
per month. Build fire Research
App store optimization
If you're thinking about building or launching an app, it's
clear that decks are against you right now, so getting professional help is a
matter of course. However, your team can create one; then you need to customize
the application to be successful in business, and this is where some
applications work well no matter what.
App Store Optimization (ASO) for a new app plays a key role
in finding and engaging consumers.
Finding a quality optimization service is essential because,
let's face it, most companies are simply not equipped for this, which means
they lack the skills, knowledge, and experience to do the following:
Analyze and use large amounts of collected data
Benefit from best practices in a rapidly changing industry
Create quality descriptions, perfect headlines, and accurate
keyword lists based on detailed keywords.
Research: with A / B testing and measurement
Get correct results in multiple languages
Track trend algorithms on both the Apple App Store and
Google Play on a daily basis.
Update your databases of the most popular searches and
trends regularly to improve your chances of getting indexed correctly.
You are probably familiar with SEO. The ongoing work
required to keep your online presence at the top of the search results; Well,
getting noticed in the app world is as hard as finding a single sniper
disguised “somewhere” in the Amazon rainforest. 🙂
Inorganic discharges
Non-organic app installs refer to those who download your app
because of certain benefits, such as offering a discount. In other cases, these
inorganic discharges are due to the influence of something or someone. In
short: the consumer usually has a motive.
You need both regular and non-organic downloads to be
successful, and an app developer needs a marketing strategy that takes both
into account.
However, while your internal team might find good ways to
lure inorganic shocks, getting organic is a much more difficult task, and
again, it's best to leave them to those who understand how the game goes.
Why do some cool app ideas fail?
A lot of money can be completed from apps that generate
billions of dollars a year. But it’s not enough to have a good idea, or even a
“great” idea: the strategy that promotes growth determines whether you survive
or die.
Everpix
Everpix is a great idea for a photographer looking to
make it easier to organize and categorize images stored on the Internet in the
cloud.
The app's algorithm helped select the best images, and in
2012 it had about 55,000 active users.
Everpix was probably the best solution on the planet for
classifying large photo libraries. The app looked great, the user interface was
good, the features worked fine ... but they forgot to put that much power into
a solid user growth plan.
More than $ 2 million was invested in the app but by 2013,
Everpix had attracted fewer than 7,000 paying subscribers, and you can guess
how that ended when the outage became permanent.
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