Are you looking to twitch an e-commerce business but aren't
sure you can solve technical problems to be successful? Then this article is
for you. We take a look at what it means to have an e-commerce business and the
main technical challenges for newcomers to the post-COVID19 environment.
So what technological challenges are e-commerce operators
facing and how can they overcome them to get customers to trust your brand and
website?
First, let's take a look at e-commerce globally. According
to Statista, in 2020, global online sales reached $ 4 trillion, or 2 billion
shoppers. This is a lot of online transactions and a lot of competing stores.
All of these companies need systems and staff, and if you're starting out in a
non-technical approach, you'll need technical expertise.
1. Experience
If you are not in technology or starting an online business,
you will need an upfront investment to hire technical experts.
If you really know very little about the technology required
to run a successful e-commerce site, before hiring you will need a consultant
who can point you in the right direction so you get the resources you need to
get set up.
The same consultant or consultant may also be required to
help you with the next stage of growth, i.e. scaling the site to handle the
high traffic.
Your business will also need freelancers and ultimately
employees who can handle day-to-day technical requirements, from website
administration, productivity to development, SEO, and security.
Staffing in some technology areas can be problematic due to
high demand and skills shortages. Consider employing remote workers overseas
and outsourcing the services you need, including website hosting,
administration, and development.
2. Infrastructure
The tasks of ensuring website performance, perfect UX (user
experience), and site security are enough to get a newbie to an eCommerce store
running into the mountains before they even open their doors to the public.
Website performance
PCMag cites website performance as its # 2 technology
challenge because customers demand fast page loading. If the eCommerce page
loads slower than 1 second, technicians should work on a solution to speed it
up.
A blog or news site like BusinessBlogs shouldn't load as
fast, but ideally it should be online in less than seconds.
3. Security
Ecommerce site security is likely to be your biggest
headache until you hire an IT security professional. In the case of
cybercrimes, such as identity forgery and cyberattacks, including ransomware,
site security can keep you awake at night as it is multifaceted and includes:
Payment gateway security
You will know you have secure payment gateways when your
business is PCI-DSS compliant, which includes 12 requirements covering
everything from firewalls to network access to protect cardholder data.
Hacking, phishing, DDoS attacks, etc.
Every business needs to protect its online assets from
cybercriminals.
Ecommerce beginners will find the security requirements to
protect their site and their customers overwhelming.
Hire IT, security experts, to implement the right monitoring
systems, security plugins, processes, and tools. Make sure they are configured
correctly and that your administrator is applying security updates. It goes
without saying that site security is a big topic and we have a special category
here.
4. UX (user experience)
Your customers don't always land on product pages, so this
is where UX plays a big role. Your site will need constant improvement to
increase visitor engagement and conversions. User experience is also an important topic and this article is an excellent read that introduces the
basics of what a website needs to interact with a user, including:
site performance
content
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