Following the completion of a $ 1.5 million seed round in
June, but. on Thursday announced it had secured another $ 5 million round
extension led by FUSE to give it a valuation after receiving $ 26.5 million in
cash.
The Seattle-based company was founded in March 2021 by J. T.
Garwood and Jack Miller after seeing the challenges that healthcare
organizations faced during the global pandemic, not only finding materials, but
getting fair prices for them.
“We entered this building because of the shortcomings that
clients had in dealing with such an archaic and outdated system; most of them
still sent faxes on order forms and kept supply cabinets, but did not know what
was in there, ”Garwood said. , EXECUTIVE DIRECTOR. TechCrunch.
Bttn. This follows the US wholesale medical supplies market,
which IBISWorld predicts to be worth $ 243.3 billion by the end of 2021.
According to Garwood, the company has created a cross-business e-commerce
platform with a variety of high-quality medical supplies, saving customers an
average of 20% to 40%, as well as improving the ordering and shipping process.
She now has over 300 clients, including one-to-one practices
and surgical centers, and numerous government contracts. It is also currently
the preferred provider of more than 17 health associations across the country,
Garwood said. Besides dental supplies, but. It also attracts clients such as
nursing homes, hospices, and home care services.
Garwood intends to use the funds to expand MTB's technology,
trading and operations groups. And increase your associations. The company is
also adding new features, such as a portal, to make it easier to track
shipments, improve order automation and improve the ability to control the
delivery of goods.
Bttn. He also analyzes more and more data from his market to
determine where trends are coming from, including hospital admissions rates,
and share them with clients. For example, if hospitals are overcrowded, supply
shortages will continue, Garwood said.
“The healthcare industry was built on inequality and we have
a sense of duty to create a product that will provide a better future for our
customers,” he added. "We can proactively communicate to customers that
spikes are expected, provide them with the right information, and bring that
power back to consumers and healthcare providers like never before."
While the first initial round of bttn. It was about “setting
the gas on fire”. This time, the partnership with FUSE was an easy decision for
Garwood, who said the company was offering new assets.
Brendan Wales, General Partner of FUSE, revealed via email
that his company supports promising entrepreneurs starting a business in the
Pacific Northwest and discovered bttn. prior to the announcement of funding.
He said there has been a massive consumer orientation in
healthcare for years, which is more evident from the patient side, but now it
is happening from the provider's side. Medical office staff strives for the same
customer experience as the online business where they shop frequently and MTB.
"He has a relentless drive to convey the same experiences and interactions
with healthcare providers."
“We fell in love with the idea of providing health care
providers with impeccable and pleasant customer service, which we really
missed,” Wales added. "This, coupled with a young and ambitious team, has
made our entire association work tirelessly to partner with them."
